At AD Designz, we’re experienced in the art of digital online growth through online marketing and advertising. Our teams work closely with businesses on customer acquisition and retention through paid, email, SEO, and conversion rate optimisation.
WHAT IS DIGITAL/ONLINE MARKETING AND WHY IS IT SO IMPORTANT
Digital/online marketing is the process of acquiring and retaining customers through online channels like social media and websites. Digital marketing also plays a significant role in creating brand recognition and marketing through advertisements. Before discussing why online marketing is important, let us give you a brief background on how online marketing works.
People have a habit of looking for answers and solutions to different problems on the internet. Furthermore, most people nowadays including businesses use social media to communicate with others. Digital marketing gives a business the opportunity to advertise their brands to potential consumers. This is achieved by linking specific content to a product.
THE IMPORTANCE OF ONLINE MARKETING
1. DIGITAL MARKETING ENABLE BUSINESSES TO REACH PEOPLE WHERE THEY SPEND MOST OF THEIR TIME AND MONEY
A survey done in 2019 indicate that an average internet user is registered on at least 7 social media sites. This is a significant growth because in the last 5 years an average internet user had 3 social media accounts. In addition, 97% of adults under the age of 65 years use social media at least once every month. This is an indication that online marketing enables businesses to popularise their brands in the most preferred social media sites. For example, statistics indicate that approximately 22% of the world’s population uses Facebook.
2. DIGITAL MARKETING GIVES SMALL BUSINESSES A CHANCE TO COMPETE
Small businesses cannot compete with big and established ones in traditional advertising spaces like billboards and magazines. Big companies have a reputation and brand loyalty among consumers, which makes it extremely difficult for small businesses to increase their market share. Online marketing levels the playing field by giving small businesses the opportunity to advertise directly to consumers.
3. ONLINE MARKETING MAKES IT POSSIBLE TO TARGET YOUR AUDIENCE
Digital platforms make it possible to engage your prospective clients directly. Online marketing makes it possible to gradually know your client. For example, you can start a conversation touching on your product or brand on social media or blogs. You can also run a survey that tries to know your customers. You can also gauge the type of audience you have by looking at the feedback they leave on your blog or social media handles.
4. DIGITAL MARKETING HELPS YOU KNOW YOUR COMPETITORS
For you to succeed in any venture, you’ve to know what your competitors are doing because you learn from them. From your competitors, you learn the things that work and those that don’t. For instance, if you are advertising through a website and your competitor is doing the same with impressive results, you must find out what they are doing differently. For example, you can examine the type of content, video, infographics and other advertisement material posted on their site.
5. ONLINE MARKETING MAKES YOU ACCESSIBLE TO YOUR CUSTOMERS
Most businesses with online presence published their business hours, products and prices on their website. This makes it possible for prospective customers to compare the prices and make informed decisions. This makes your products and businesses accessible to your customers because they can order any time they wish.
If you have read the article to the end, those are the main benefits your business stands to reap through online marketing, although there are many others. Don’t be left behind, start using the power of digital marketing to grow your business.