Now, more than ever, a website is an incredibly essential and important tool for any business. Simply put, a website is a representation and a reflection of your business. Your website will determine whether a user decides to make use of your services,/buy your products or simply move on to your competitors. This is why it is so essential and important to have the best possible website possible.
You never get a second chance to make a good first impression.- WIll rogers
It is proven that nowadays, users only take a few seconds to sum up whether they’re interested in your business based on the quality and representation of your website. A huge factor that can negatively affect an online business is the result of providing users with a bad first impression. There is nothing more important than providing nothing short of a great first impression. A user, more often than not, will choose not to return to a site that did not impress them initially and they will find a competitors site that offers a better experience. A professionally designed website will portray your business positively. It bestows confidence upon prospective customers by portraying you as a trustworthy and professional business. This is why we believe in developing, designing and producing only the best online experiences for our clients.
A Great First Impression
People learn a great deal about your business when they visit your website for the first time. By just looking at the design of your site, they can judge the nature of your business within seconds. For example, if your website isn’t well-designed and developed, people won’t trust you to provide the value you claim to offer. This causes prospective customers to leave your website and go on to find what they were looking for from a competitor.
It Supplements Your SEO Strategy
Many aspects of web design affect how you publish content on your site, and this affects how search engines index and crawl the pages of your website. Moreover, your web code should also be SEO friendly. Poor web design can prevent your business and site from ranking higher on google, even if your content is topnotch.
High Conversion Rates and More Clients
A well-designed website increases your conversion rates because customers can easily find what they are looking for. A website produced by a professional developer/designer is easier to navigate, meaning customers can find what they want quickly, be it the order button or information on the product.
A website helps your business reach out to more clients because surveys show that much more users are shopping online through their smartphones. Having a website that is responsive across devices is the way to go.
A poorly designed website makes your business appear unprofessional or even scummy to some customers. On the contrary, an elegant looking website brands your business and makes it easier for people to connect with your business.
Good Impression of Customer Service
Prospective customers look at your business website to gauge the quality of the product or services they are likely to receive. If prospects perceive your website as cheap, they subconsciously extend the same view to the services or products you’re selling. Moreover, prospects may think you will treat them cheaply. They will not order. Your business website also acts as your customer service representative. If it appears elegant, well-designed and modern, then it will be inviting for prospects to click the order button.
Now you know the importance of working with a professional developer when putting together your business website. A professionally designed website will help you acquire more customers and will lead to more sales. Furthermore, the quality of the design of your website is what makes you appear trustworthy to your prospective customers.